by | Jun 17, 2020 | Copywriting, Marketing
Three years ago I bought myself a MacBook. Here’s what I learned from the experience. EMOTION BEATS FACTS AND FIGURES IN MARKETING Now, anyone who knows me will tell you that I tend to often psycho-analyse things. So when it came to making a decision of which laptop...
by | Jun 15, 2020 | Copywriting, Websites
Every page of your website should act as a homepage. Why? Because visitors don’t always come to your website through your home page. Maybe they land on your website from your Instagram, or a blog post shared on Facebook. Or maybe, someone just googled in “Wedding...
by | Jun 5, 2020 | Copywriting, Marketing
So, you’re getting invited to collaborate on webinars or interviews and online conferences and it’s finally dawned on you “Shoot, we need new bios! ASAP” Or maybe you just need to update your bio to attract more clients, partners, investors or your company...
by | Sep 2, 2019 | Copywriting
Ask yourself. Would you rather have somebody talk at you or with you? It’s a no-brainer, right? Of course, you’d want somebody to talk with you. Being talked at makes me feel like I’m back in school, or worse being lectured by a parent for putting back empty drink...